Video Format

WHO is the artisan

 * Where is the artisan from? Has he always lived there?
 * What sort of experiences has the artisan been through (veteran, corporate CEO, etc.)?
 * What other passions do you have?
 * What are his overall life philosophies and principles that he stands by?
 * What's the current team looking like? (Partners, apprentices, workers, etc)
 * How did you start this team?
 * How do you see some of yourself in the craft that you make?

WHY does he make what he makes?

 * At what point in his life did he start dedicating his life to the creation of his craft?
 * What serves to be his inspiration on creating the product?
 * How has the craft changed or stayed the same over the years? What's the future of the craft looking like?

WHAT does he make?

 * Specifically what is the item?
 * What makes it special and different to any other similar products?
 * What was the inspiration for the product he makes?
 * Who the product is for? or Who are some of your current customers?
 * Are there any common misconceptions for the product or craft? If so what are the misconceptions and what it the reality like?

HOW does he make it?

 * Does he use unique methods or equipment when making his craft?
 * How does the artisan learn how to make the craft?
 * How is his usual workday like?
 * What are the sounds he hears, things he sees, touches, etc.? (Gather Sensory Details).
 * What are the of the challenges in making the product?

WHERE does he make it?

 * Why does the artisan decide to make the craft at the location?
 * How long has he been working at the location?
 * Why has he chosen to stay/leave a location?
 * What is the history of the location?